英语广告应用类阅读对策与2015高考真题
人们的生活与广告有密切的关系，近年高考命题者皆偏爱考查学生的广告阅读理解能力。因为广告来自生活，取材英美国家的报刊、杂志，语言地道，原汁原味。考题符合考纲和考试说明上面的要求。本文将对广告的特点和解题技巧加以分析，并附今年高考的八篇广告应用类阅读理解，以期对大家提供一些帮助。
一、广告类阅读的五大特点
1. 材料特点：信息量大，用词简练，形式灵活。
2. 内容特点：涉及与人们生活息息相关的信息，如产品宣传、服务介绍、招生招聘等。
3. 形式特点：标题醒目，重点突出，条理清楚。
4. 用词特点：一是人名、地名、专有名词多；二是生词多；三是缩略词、省略句多。
5. 命题特点：广告类阅读题的命题主要是以获取信息为主的细节理解题。
二、做广告类阅读的五大技巧
1.先题后文法：“先题后文”指的就是先读试题，了解试题的考查点，再根据试题的要求快速阅读短文.
2.题干定向法：如果题干的问题与原文中的相应句段基本相同，则可直接对号入座；如果题干的问题与原文中的相应句段有较大出入，则要进行一定的处理，这个“处理”是多方面的，它可能包括对原文进行同义变换、对概念进行解析、对事实进行归纳、将具体问题抽象化或将抽象问题具体化、将文中提到的原则或规则进行实际运用等等。
3. 错误排除法：一般说来，对于那些与文意明显不符或与文章内容不相关的选项比较容易排除，但有些选项与文章内容相符，却与题干问题不吻合，即属答非所问的情形，也应作为错误项予以排除，尤其是那些从文章中摘录的句子，要特别小心，它们很有可能是干扰项。除了验证其是否能回答所提问题外，还要看它是否回答了问题的主要方面， 也就是说看它是不是最佳答案，如果它只能回答所提问题的一个侧面或还有比它更合适的选项，都要毫不犹豫地将其排除。
4. 信息补全法：广告类阅读材料的一大特点是缩略词和省略句多。考生在做题时，要注意根据文章的上下文语境将省略句补充完整，以便于正确地理解和答题。
5. 生词模糊法：生词多是广告类阅读材料的一大特点。面对这些生词同学们该怎么办呢？ 许多同学首先想到的是想办法来猜测其词义。当然，若能根据上下文的语境猜出生词的词义，那再好不过了。但问题是，有些生词是无法猜的，并且命题者也没有要求考生去猜测其词义，因为不仅试题本身没有涉及对这些生词的理解，而且这些生词也根本不会影响到答题。对于这些生词，考生在做题时只要模糊地知道它们的存在就够了，千万不要一看到生词就紧张，就被它们吓住。
三、2015广告应用类高考真题集
1.（2015全国1A）
Monthly Talks at London Canal Museum
Our monthly talks start at 19:30 on the first Thursday of each month except August. Admission is at normal charges and you don’t need to book. They end around 21:00.
November 7th
The Canal Pioneers, by Chris Lewis. James Brindley is recognized as one of the leading early canal engineers. He was also a major player in training others in the art of canal planning and building. Chris Lewis will explain how Brindley made such a positive contribution to the education of that group of early “civil engineers”.
December 5th
Ice for the Metropolis, by Malcolm Tucker. Well before the arrival of freezers, there was a demand for ice for food preservation and catering, Malcolm will explain the history of importing natural ice and the technology of building ice wells, and how London’s ice trade grew.
February 6th
An Update on the Cotswold Canals, by Liz Payne. The Stroudwater Canal is moving towards reopening. The Thames and Severn Canal will take a little longer. We will have a report on the present state of play.
March 6th
Eyots and Aits-- Thames Islands, by Miranda Vickers. The Thames has many islands. Miranda has undertaken a review of all of them. She will tell us about those of greatest interest.
Online bookings: www. canalmuseum.org.uk/book
More into: www. canalmuseum.org.uk/whatson
London Canal Museum
12-13 New Wharf Road, London NI 9RT
www.canalmuseum.org.uk www.canalmuseum.mobi
Tel: 020 7713 0836
21.When is the talk on James Brindley?
A. February 6th. B. March 6th. C. November 7th. D. December 5th.
22. What is the topic of the talk in February?
A. The Canal Pioneers. B. Ice for the Metropolis
C. Eyots and Aits- Thames Islands D. An Update on the Cotswold Canals
23. Who will give the talk on the islands in the Thames.
A. Miranda Vickers B. Malcolm Tucker C. Chris Lewis D. Liz Payne
2.（2015福建A）
SIGN YOUR CHILD UP FOR "FLY TO THE MOON CLUB"
AND ENJOY A FREE * FLIGHT TO ANY DESTINATION IN ASIA!
children under the age of 12 can join
Eagle Airways'
FLY TO THE MOON CLUB as members.
They can then enjoy the same benefits onboard Eagle Airways' newest Boeing-797 to any destination in the world!
BENEFITS YOU CAN'T MISS!
• A free * flight to any destination in Asia
• 30% off any course at Tanya Language School
• 20% off any purchase made at Ruby Bookstore
• A free notebook with every purchase above $50 at Starlight Stationery
• A free bowl of dessert for a family of four at Don's Diners with every set dinner ordered
• A birthday gift on your child's birthday
• A free album containing pictures taken during the journey
All bookings made before 12 September will receive free travel insurance for the entire family! ** Insurance is issued by Live Life Insurance Group.
10% OFF ALL BOOKINGS
for departures from 5 to 11 September
* Child must be accompanied
by two paying adults.
** Terms and conditions apply.
65. One of the benefits mentioned in the advertisement is________.
A. a free flight to any destination in the world
B. 30% off any book purchased at Ruby Bookstore
C. a free bowl of dessert at any restaurant at the airport
D. a discount on any course at Tanya Language School
66. Which of the following bookings may receive the most benefits?
A.
|
Booking date |
Departure date |
|
September 13 |
September 18 |
B．
|
Booking date |
Departure date |
|
September 2 |
September 12 |
C.
|
Booking date |
Departure date |
|
August 15 |
September 4 |
D.
|
Booking date |
Departure date |
|
August 16 |
September 8 |
67. Which of the following is TRUE according to the advertisement?
A.You need to pay $50 to sign up a child for the club.
B.Club members enjoy free travel insurance for any flight.
C.The advertisement is intended for students of all ages.
D.Any child must be accompanied by at least one paying adult.
3.（2015全国II D）
Choose Your One-Day Tours!
Tour A-- Bath & Stonehenge including entrance fees to the ancient Roman bathrooms and Stonehenge--£37 until 26 March and ￡39 thereafter.
Visit the city with over 2,000 years of history and Bath Abbey, the Royal Crescent and the Costume Museum. Stonehenge is one of the world’s most famous prehistoric monuments dating back over 5,000 years.
Tour B-- Oxford & Stratford including entrance fees to the University St Mary’s Church Tower and Anne Hathaway's house--£32 until 12 March and 36 thereafter.
Oxford: Includes a guided tour of England’s oldest university city and colleges. Look over the “city of dreaming spires(尖顶)” from St Mary’s Church Tower. Stratford: Includes a guided tour exploring much of the Shakespeare wonder.
Tour C—Windsor Castle & Hampton Court including entrance fees to Hampton Court Palace--£34 until March and £37 thereafter.
Includes a guided tour of Windsor and Hampton Court, Henry Mill’s favourite palace. Free time to visit Windsor Castle (entrance fees not included). With 500 years of history, Hampton Court was once the home of four Kings and one Queen. Now this former royal palace is open to the public as a major tourist attraction. Visit the palace and its various historic gardens, which include the famous maze(迷宫)where it is easy to get lost!
Tour D-Cambridge including entrance fees to the Tower of Saint Mary the Great-- £33 until 18 March and £37 thereafter.
Includes a guided tour of Cambridge, the famous university town, and the gardens of the 18th century.
33.Which tour will you choose if you want to see England’s oldest university city?
A.Tour A B.Tour B C.Tour C D.Tour D
34.Which of the following tours charges the lowest fee on 17 March?
A.Windsor Castle & Hampton Court. B. Oxford & Stratford
C. Bath &Stonehenge. D. Cambridge.
35.Why is Hampton Court a major tourist attraction?
A. It used to be the home of royal families. B. It used to be a well-known maze
C. It is the oldest palace in Britain D. It is a world-famous castle.
4.（2015四川A）
31. The card above is_________
A. a ticket B. a postcard
C. an invitation D. an advertisement
32. The party is for_________
A. a birthday B. the Queen
C. bee watching D. the National Day
33.According to the card ,if you are unable to go, you can .
A. return the card B. visit the Museum
C. ignore the messageD. contact Alice’s mother
5.（2015天津A）
University Room Regulations
Approved and Prohibited Items
The following items are approved for use in residential (住宿的) rooms: electric blankets, hair dryers, personal computers, radios, televisions and DVD players. Items that are not allowed in student rooms include: candles, ceiling fans, fireworks, waterbeds, sun lamps and wireless routers. Please note that any prohibited items will be taken away by the Office of Residence Life.
Access to Residential Rooms
Students are provided with a combination (组合密码) for their room door locks upon check-in. Do not share your room door lock combination with anyone. The Office of Residence Life may change the door lock combination at any time at the expense of the resident if it is found that the student has shared the combination with others. The fee is $25 to change a room combination.
Cooking Policy
Students living in buildings that have kitchens are only permitted to cook in the kitchen. Students must clean up after cooking. This is not the responsibility of housekeeping staff. Kitchens that are not kept clean may be closed for use. With the exception of using a small microwave oven (微波炉) to heat food, students are not permitted to cook in their rooms.
Pet Policy
No pets except fish are permitted in student rooms. Students who are found with pets, whether visiting or owned by the student, are subject to an initial fine of $100 and a continuing fine of $50 a day per pet. Students receive written notice when the fine goes into effect. If, one week from the date of written notice, the pet is not removed, the student is referred to the Student Court.
Quiet Hours
Residential buildings must maintain an atmosphere that supports the academic mission of the University. Minimum quiet hours in all campus residences are 11:00 pm to 8:00 am Sunday through Thursday. Quiet hours on Friday and Saturday nights are 1:00 am to 8:00 am. Students who violate quiet hours are subject to a fine of $25.
36. Which of the following items are allowed in student rooms?
A. Ceiling fans and waterbeds. B. Wireless routers and radios.
C. Hair dryers and candles. D. TVs and electric blankets.
37. What if a student is found to have told his combination to others?
A. The combination should be changed. B. The Office should be charged.
C. He should replace the door lock. D. He should check out of the room.
38. What do we know about the cooking policy?
A. A microwave oven can be used. B. Cooking in student rooms is permitted.
C. A housekeeper is to clean up the kitchen.
D. Students are to close kitchen doors after cooking.
39. If a student has kept a cat in his room for a week since the warning, he will face _____.
A. parent visits B. a fine of $100 C. the Student Court D. a written notice
40. When can students enjoy a party in residences?
A. 7:00 am, Sunday. B. 7:30 am, Thursday. C. 11:30 pm, Monday.D. 00:30 am, Saturday.
6.（2015安徽A）
Welcome to the Electronic Village to explore new ways of language teaching and learning.
|
Electronic Village Program (Thursday, June 18, 2015) |
|
|
Nearpod ❖ 9:00 am to 10:00 am ❖ Room 501 Nearpod is a software program that creates a rich context (语境) for students to learn vocabulary. The presenter will show how to use it. |
TEO ❖ 2:00 pin to 3:00 pm ❖ Room 502 Our students come from different backgrounds but have the same desire to learn on-line. The presenter will use examples from his first on-line class to explain how any teacher can begin teaching on-line with TEO. |
|
Kahoot ❖ 10:30 am to 11:30 am ❖ Room 601 Kahoot software can be used to create grammar tests which can be graded on a network. It can provide students with instant feedback (反馈), including reports about their strengths and weaknesses. |
Prezi ❖ 3:30 pm to 4:20 pm ❖ Room 602 Uses of Prezi in listening and speaking courses draw students' attention to speaking more fluently. The presenter will show how students can use Prezi to confidently present on a variety of topics, including introducing family, friends, and hobbies. |
56. Nearpod can be used to ______.
A. offer grammar tests B. teach listening on-line
C. help vocabulary learning D. gain fluency in speaking
57. If you want to improve your speaking skills, you can go to____________.
A. Room 501 B. Room 502 C. Room 601 D. Room 602
58. Which of the following can assess your grammar learning?
A. Nearpod. B. Kahoot. C. TEO. D. Prezi.
59. A teacher who wants to learn on-line teaching is expected to arrive by ______.
A. 9:00 am B. 10:30 am C. 2:00 pm D. 3:30 pm
7.（2015陕西A）
Share with us
Would you like to have your writing published in this magazine?
Then let us know! We pay for stories, anecdotes and jokes:
Anecdotes and Jokes
＄50
What’s made you laugh recently? A funny sign? A colleague’s behavior? Got a joke? Send it in for Laughter is the Best Medicine!
Email: Juliet@sws.com
Smart Animals
Up to ＄100
Send us a tale about the strange behaviour of unique pets or wildlife in up to 300 words.
Email: audry@sws.com
Power of Love
Up to ＄150
Acts of generosity can change lives or just give you that warm feeling full of love. Share your moments 100-500 words.
Email: susan@sws.com
My Story
＄350
Do you have an inspiring or life-changing story to tell? Your story must be true, unpublished, original and 800-1000words.
Email: nanjc@sws.com
For more information, please visit: http://www.sws.com./share
46. How much will the magazine pay for a joke to be published?
A. ＄50 B. ＄100 C. ＄150 D.＄350
47. If you want to share a story of your pets with the readers, you need to submit it to .
A. Anecdotes and Jokes B. Smart Animals C. Power of Love D. My Story
48.A story showing people’s generosity should be emailed to the editor at .
A. juliet@sws.com B. susan@sws.com C. Audrey@sws.com D. nanjc@sws.com
49. An inspiring story sent to the magazine should .
A. describe strange behaviour B. contain less than 800 words
C. be real and original D. be published before
8.（2015江苏A）
Visitor Code
• Arrive with nothing that can harm New Zealand
If you are arriving from overseas, bring no food, animal or plant material into the country. If in doubt declare it to Customs.
Never allow dogs or other pets to run freely in areas of nesting birds, other wildlife, or where signposted.
Always get rid of your rubbish properly and recycle waste (e.g. glass, paper) where possible.
• Be considerate with other waste
If using a portable toilet always throw away your toilet waste at a proper waste station. In the back country, bury your toilet waste in a shallow hole away from waterways.
• Keep New Zealand's water clean
Because soaps and other wastes can harm waterways, be careful your washing water doesn't pollute the sea, lakes and rivers.
Always observe district fire bans. Be careful if you smoke or have an outdoor fire or barbecue—make sure ashes are cold before leaving.
When camping or picnicking, use facilities provided.
Keep to the track, where one exists, so you lessen the chance of damaging fragile plants.
When driving, minimize noise and observe no smoking signs.
56. According to the Code, visitors should act _________.
A. with care and respect B. with relief and pleasure
C. with caution and calmness D. with attention and observation
57. What are you encouraged to do when travelling in New Zealand?
A. Take your own camping facilities. B. Bury glass far away from rivers.
C. Follow the track for the sake of plants. D. Observe signs to approach nesting birds
Keys: 1. 21-23 CDA 2. 65-67 DDA3. 33-35 BDA4. CAD5. 36-40DAACD6.CDBC7. 46-49 ABBC8. AC